With the current Earthquake relief efforts going on in Haiti, it's great to see some innovative efforts being taken to bring help to the region.

I read a blog this morning that showed how the Red Cross charity organization has already raised $3,000,000+ using a "donate $10 to Haiti by texting Haiti to 90999". I'm not sure if they've used this during past crises, but this is the first time I've heard of so much money being mobilized so quickly using text campaigns.

The success of this campaign really does amaze me. How could other non-profits in your area use this strategy on a local level to raise funds for their cause?

It may not be $3,000,000 for a worldly disaster like the Haiti earthquake, but this style of campaign could be used to generate donations from local citizens for a local charity.

Looking forward to seeing your thoughts in the comments below.