I recently heard about AppMakr.com, where you can easily produce your own iPhone app. I've been hearing about a number of tools you can use to easily make your own app, but AppMakr.com is the main one that I read about this week.

Initially, I thought to myself that most businesses don't need an iPhone app. I figured this type of tool would be more useful to techy or web-based companies.

But I got to thinking...

Regardless of what market you are in, there is always new information coming into the industry that your customers would care about. With the simple iPhone apps provided by AppMakr.com, you could create a way to be the source of industry information for your clients.

Let's say your a small business accountant. There is always new tax news and general business news that your customers may be somewhat interested in. Using an iPhone app, you could provide a quick and easy (and possibly daily way) to keep in touch with your customers by providing this news to them.

They would open the app and be able to see posts that you've placed on your website blog about industry news. I'll spare you the technical mumbo jumbo, but you could easily create an app that simply pulls the articles you place on your website and shows them on your customer's iPhones.

This app marketing tactic falls back on something I've been researching lately: it seems that people more often remember who they heard information from, not who actually authored the original information.

The blog post you're reading right now is an example.

I'm willing to bet that if someone asks you at any point in the near future about where to start in wanting to make an iPhone app for their small business, then you're going to think of this blog post you're reading right now. In addition, I'd be willing to bet that you'll remember that it was Jon Tucker (me) that showed you the AppMakr.com tool.

I'm not saying that using this iPhone app strategy is going to make or break your marketing success. However, I always encourage clients to be aware of the possibilities that are out there and to consider everything. This is something that's actually very easy to integrate into your marketing campaigns.

I'm testing this with a client and will keep you posted on progress. For now, I'd love to hear your initial thoughts on this marketing tactic in the comments below.