I've been following Guy Kawasaki's Twitter and Social Media strategy for his AllTop.com site for quite sometime, and I'm starting to put the pieces of the puzzle together.

Here's how I'm applying these concepts...

Guy seems to be the guy that you hear about everything from (if you follow him). By this, I'm basically saying that Guy is the person that you hear about so many things from first, although he's not the direct author of many of the things he refernces on AllTop.com

Let me break down how I view his Twitter strategy:

(1) He (and his team) finds content on the web that would interest readers of his website, Alltop.com

(2) He writes a brief 3-5 sentence summary of this post on AllTop.com which is very fast to do.

(3) He tweets about this blog post to his huge Twitter / Facebook following.

The most important takeaway I want you to get from this blog post is this.

Guy is benefiting from being the "hub" of so much information online, but he doesn't have to be a massive content producing machine spending 24 hours a day blogging and tweeting.

Using this type of strategy, you can be viewed as the most "in tune" person in your industry, on top of everything that's going on, and nice enough to spend "so much of your personal time" sharing this helpful information with your associates in the industry. However, in reality you might only be spending 2-3 hours per week putting all of this together if you're using the right tools.

I've been perfecting a social media strategy along these lines on my own web businesses in addition to a few client projects. I'll start posting some of the insights I'm learning here on the blog as things unfold.

I'd enjoy hearing your thoughts in the comments of this post.