In this episode of The Compete Marketing Group Podcast, we discuss re-marketing, one of the most effective tools in online marketing – the ability to get people back to your website if they visited without buying or contacting you at all.
It’s a powerful online advertising tactic called “re-marketing” – it is a golden opportunity to steer qualified sales leads back to your site to make a purchase. We’ll explain how re-marketing works and the most powerful ways to use it
In this episode of The Compete Marketing Group Podcast, we discuss a serious and common mistake that businesses make when they launch a new website, one that can drastically and immediately decrease web traffic by 50 percent or more.
To ensure you don’t lose all of your traffic after a website relaunch, there are two crucial things you must do.
Online content is an essential component of a business’s online presence. It represents your voice to the customer and prospective customers. Best of all, you get to control that message. We utilize large-scale content marketing campaigns for many of our clients and the businesses we operate.
Apart from coming up with blog post ideas, the types of content you can create should be considered. While most business owners think a blog is just text based articles, there are multiple types of content you can create. In this episode of The Compete Marketing Group Podcast, we discuss the three most common types of content a business owner can create online. (more…)
Hacking is something that affects every small business, not just large corporations or those with public enemies. If you don’t have your website security in check, you will most likely be hacked.
Being aware of the risk and implementing a few easy security measures to protect your site from the most prevalent threats makes your site less of a target.
Here are three steps every website owner should take to guard against hackers.
In this episode of The Compete Marketing Group Podcast, we discuss how Google ranks websites so that you can start to understand how to get your website ranked higher on Google.
There are 3 factors that determine how Google ranks your website:
You may have an online store and be generating a few sales here and there. But there are many places in an online business where you could be losing money and not even be aware of it.
We come across many businesses that are doing reasonable online, but could do significantly better by fixing a few small things in how they do business online. Below are the most common mistakes we see.
Are you losing money by making these mistakes?
In today’s business environment, implementing a social media strategy into your business is no longer a question of if you should do it, but how.
Choosing the right social media websites (i.e. Facebook, LinkedIn, etc.) for your company’s social efforts is key in ensuring your resources are not wasted.
Typically Facebook and Twitter are used by companies focused on reaching the typical consumer markets while LinkedIn is used to reach professionals and business to business customers. This is no accident – LinkedIn is, by design, more effective at providing connections between businesses.
Let’s take a look at some of the ways in which LinkedIn is superior to other social media channels when it comes to business to business relationships:
For many companies, Google AdWords is an integral part of their overall Internet marketing strategy. AdWords is one of the oldest and, at this stage, most effective paid search engine marketing options. It’s also one of the core tactics we use to market our own web based businesses.
Yet, simply starting a few AdWords campaigns and letting them run misses the true potential of this system. A comprehensive AdWords strategy – one that dovetails with your overall marketing and Internet marketing strategies – is essential if you’re going to get the most for your AdWords dollars.
Here are some of the strategies websites can use with AdWords that can maximize the effectiveness of your campaigns
Search Engine Optimization has recently undergone some fairly significant changes – 2012 was a big year, and 2013 is no different so far. Changes in search algorithms means many of the successful tactics and strategies some firms used to game the system in the past can no longer be applied. With any online marketing tactic, there is no silver bullet solution – but Google is implementing changes in their algorithm that are making this clear to anyone still considering “easy SEO”.
Although pursuing true SEO that works is a challenge, there are many legitimate tips and tricks that can be utilized to score quick wins. Most of these can be employed in under an hour. While these aren’t going to produce massive ranking gains overnight, they are effective ways to to stay on the right side of Google’s algorithm updates and be constantly and incrementally improving your websites SEO. (more…)
Social media marketing combines all the best aspects of branding and public relations and helps combine it into one, easy-to-digest package. With a good social media plan, a company can increase their customer base, establish a more tangible brand identity and more effectively market their products at a fraction of the cost of traditional advertising.
Although social media is a heavily cluttered space and can be confusing, there is a clear path you can follow in the early stages to get into social media marketing. (more…)