- 7 May, 2013
- Jon Tucker
- 0 Comments
Online content is an essential component of a business’s online presence. It represents your voice to the customer and prospective customers. Best of all, you get to control that message. We utilize large-scale content marketing campaigns for many of our clients and the businesses we operate.
Apart from coming up with blog post ideas, the types of content you can create should be considered. While most business owners think a blog is just text based articles, there are multiple types of content you can create. In this episode of The Compete Marketing Group Podcast, we discuss the three most common types of content a business owner can create online.
Typical – Text Blog Posts
Before we get into other types of blog content, we’ll talk about typical text blog posts. Blog posts are written forms of content, or articles, published to your website. Right now, you are reading a blog post.
- Blog posts are meant to be read like an article. They often include images, but they can also include audio and video files.
- Blogs are popular because everyone can write one. The quality varies, but simply typing on a computer is familiar to a vast number of people. We have a simple how to blog guide if you’d like to dive deeper.
- It doesn’t take any special equipment to create a blog post. You need only need to get a website created and have a computer to type with.
Audio Files Can Be Faster to Create
Audio files are recordings that you create and post online, and they are usually called podcasts. Your audience can listen to the file on a computer or download it to a portable device, like a smart phone or MP3 player, and listen to it on the go.
- You might find audio files easier to create if you prefer talking to writing. You can turn on a tape recorder or a recording app and let your thoughts flow. This might fit into your workday better.
- The content of a podcast can be re-purposed into a blog. After one person creates an audio file, someone else can translate the message into written form (a blog). You can publish both, doubling your online content on the topic.
- Podcasts can reach a different audience than blogs do. Some people prefer to listen to content rather than read it online.
You can learn how to record a podcast and publish it to the right audience in our future posts. If you have immediate questions, you can reach us in the comments section or contact us.
Videos Are Effective – And Not Hard to Create
Online video content doesn’t require a professional cameraman, a director and a special effects crew. It’s nothing like filming a movie. If you have a video camera, phone camera, or webcam, you can easily create online video content for your business.
- Delivering an online webinar or seminar in front of a camera is one way to create video content, but it’s not the only way. Consider a screencast: a video recording of a computer screen. For instance, you can record your screen during a PowerPoint presentation. You will not appear in the video, but you can narrate the presentation.
- A video can combine footage of you (or anything else) with a screencast.
- Your video content doesn’t have to be flashy, and creating one doesn’t require very much specialized knowledge, high-tech equipment or post-production work.
We’ll cover the process of creating screencasts and other types of video content in upcoming podcasts. If you have immediate questions, you can reach us in the comments section or contact us.
Which Type of Online Content Is Right for You?
Below is a recap of the types of content to consider.
- Blogs are a typical text based content. This online content is the most common because most people can create it. If you can type on a computer, you can publish blogs.
- Audio content, called podcasts, can be consumed online or on portable devices. Creating them appeals to people who prefer to speak their thoughts, and the content can later be repurposed as a blog.
- Video content doesn’t have to be flashy. A recording of a computer presentation or a lecture suffices.
If you have any questions or want to contact us to discuss blogging ideas for your business, you can reach us here.