- 24 Apr, 2014
- Jon Tucker
- 0 Comments
When you create and publish content online, you want to make sure it’s as effective as possible, right? In this episode of The Compete Marketing Group Show, we discuss a blog post template that you can use to make sure that your content gets the message across and is effective in your business.
Full Transcript of Audio Below
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When you spend your time creating content and publishing it online, you really want to be sure that your time is being well spent and the content is as effective as possible. Today we’re going to talk about a template that you can use to make sure that your content gets the message across and is effective in your business.×Effective blogging is just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.
Target Three Types of Readers
When you’re creating content for your website you want to target three types of readers;
- First, people reading only the headlines.
- The second type of reader is people reading headlines and bullet points.
- The third group is people reading the entire article.
People Reading Only the Headlines
Some people, when they visit a blog post are only going to;
- Scan through it to try and understand the topic that you’re talking about and get value out of that content.
- They’re only going to read the actual headlines and subheadings and the content that really jumps out at them which are the headings throughout the actual post.
- You therefore want to make sure that the actual topic that you’re communicating about and the main points that you’re trying to get across are actually in those headlines.
For example, if you’re reading this particular post on our website, you’ll notice that we’ve done this on this particular post.
- The first heading is Target Three Types of Readers.
- That’s what we’re going into and then the next headline is People Reading Only the Headlines.
- It makes it very clear that that’s the first type of reader.
So you want to be certain that when you write an actual blog post, the headlines throughout the entire article are very clear and communicate the structure of the actual content and provide enough value for somebody that just reads the headlines.
People Reading Headlines and Bullet Points
The second type of reader is people reading headlines and bullet points.
- These are very similar to people that only read the headlines,
- But they’re also going to read the bullet points and other content that jumps out at them.
For example though, read the headlines such as People Reading Headlines and Bullet Points.
- That’s the headline that you probably just read if you’re reading this on our site and
- Then they’ll read the actual bullet points within that section.
Now I’m not exactly sure what bullet points are going to be within the section that you’re listening to right now, but;
- The bottom line is you want to make sure that the headlines connect well with the bullet points.
Think of somebody that’s going to be basically scanning through the article reading just the headlines and the bullet points. You need to make sure that that particular person is able to get the main concept out of the article that you’re writing and get some value out of it as well.
People Reading The Entire Article
The third group is people reading the entire article. Now we’re not going to go into too much detail on these particular people because it’s pretty self-explanatory.
- People that read the entire article are going to read the headlines, the bullet points, the content, and other types of content that are in the actual post.
Make Your Blog Post Cater to All 3 Types of Readers
When you’re creating an actual article for your website,
- Create the content,
- Craft the headlines,
- Craft the bullet points,
- Make sure everything looks good and then,
- Read through the article according to each of these groups.
Start by reading the article and only read the headlines to yourself.
- Does the actual content make sense and communicate the overall structure of the actual post if you only read the headlines?
- Then do the same thing and just read the headlines and the bullet points. Does it make sense again?
I want to be clear that, obviously, you’re not going to get as much detail out of the content if you’re only reading the headlines, but you do want to make sure that everything makes sense as you’re actually reading through.
Summary And Next Actions
So to summarize, when you’re writing a blog post or an article for your website, think of the three types of readers we discussed today;
- People reading only the headlines,
- People reading headlines and bullet points, and
- People reading the entire article.
For more information or for examples of blog posts that we’ve written that use this structure, comment on this particular blog post and we’ll share some specific examples with people that comment so that you can see exact examples of this in action.×Effective blogging is just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.