Events

The webinar today went great and we had a lot of unique businesses in attendance. We hope to see all of you on the next scheduled webinar.

Recap of Webinar Content

We discussed ways that you can boost your website’s authority with the goal of increasing your search engine rankings and online revenue.

We’ve published a recap video that you can view to look back on key concepts or see what we covered if you were unable to attend. Note that we keep the recap videos shorter than the actual webinar content to allow for brief viewing.

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Another great webinar today – we hope you can attend the next one.

Tactics, Tools, and Resources Discussed

We talked about how to develop an SEO Roadmap, with the goal of getting more exposure on Google. Specifically, we walked through:

• 3 factors that influence whether or not you’ll show up on Google – there’s a blog post about that here
• How to know if you’ve accidentally published multiple versions of your site – Google won’t know which to rank
• A free tool you can use to create a “sitemap” that guides Google through your site – XML-Sitemaps.com
• How to use Google’s Keyword Tool to know what specific keywords your prospects search for online
• How to use GetListed.org to quickly find your online business listings – or lack of listings…

What Should You Do Next?

We covered foundation level aspects of SEO on the webinar today, but there is much more you can do to dominate your market. We’re offering a discounted analysis of your website to the first 10 people that request one. We’ll work with you to identify key issues that need to be addressed on your site to get more exposure. We can only do a few of these since they’re pretty extensive – request your review by completing payment here. As of 9/24, we still have 4 spots left.

Weren’t Able to Attend?

If you weren’t able to attend, please be sure to request an invite to future events here by either registering for the next event or filling out the “can’t attend” form. We hold regular webinars and would love for you to join us on the next one.

We had a massive turnout at our webinar today – thanks to all those that attended!

In this presentation, we covered a lot of material that is going to help you grow your business. Below are key topics from the presentation:

- Business online is like business offline – you need to be interesting and compelling
- Great content is the key to acquiring customers – but creating great content is hard
- There are websites you can use to know what topics are popular in your market
- Automate the process of gathering data from these websites using advanced spreadsheet tools
- Use the topics you’ve identified as popular to create your own content

Weren’t Able to Attend?

If you weren’t able to attend, please be sure to request an invite to future events here by either registering for the next event or filling out the “can’t attend” form. We hold regular webinars and would love for you to join us on the next one.

Attended and Want the Recording and Tools?

As discussed on the webinar, those of you that attended can get access to the webinar recording, tools, and further consultation re: how to use these tools and tactic in your business. Visit the members page and complete the purchase process for this webinar’s content and training – you will then be taken to a page with the webinar recording and details re: the consultation.

Recap of Resources and Tools Reviewd

Below are websites reviewed during the presentation:

- Topsy.com to search through Twitter
- Yahoo Answers to review questions people discuss on various topics

Below are tools discussed during the webinar:

- Automated Topsy.com Data Compiler – This tool automates the process of searching through Twitter content about specific topics and sorting the content based on the number of different people discussing the content on Twitter.
- Automated Yahoo Answers Compiler   – This tool automates the process of going to Yahoo Answer’s, searching for questions about a specific topic, and compiling all of these questions into a spreadsheet along with the number of answers each of those questions have received.

Register now for the next event, as we’ll continue sharing information you can use to grow your business.

We had a great event recently discussing how you can use blogger outreach to grow your business. By forming relationships with bloggers in your industry and providing them with compelling content based on your experience, you’re both winning: the blogger gets great content to share with their audience while you get exposure for your business, traffic to your website, and increased search engine rankings over time.

We also shared a special offer with attendees. In short, we can manage your entire blogger outreach campaign for you, including content creation and getting that content published to authoritative blogs within your industry. We’ve built relationships with numerous bloggers in many different niches which enables us to get content published quickly. We can share examples with you personally.

Contact us to discuss this opportunity if you’re interested. We only take on 2-3 new clients each month since we’re operating at pretty close to full capacity, so if you’re interested let us know reasonably far in advance of when you’d like to start your campaign.

Below are links for attendees to some of the tools and resources we discussed:

• Tools to create infographics and an example
• Tools to create screencast videos- Camtasia (recommended, but paid) and Camstudio (free)
• Creating in-person videos – Kodak ZI8 and video editing software
• Cartoon videos – DropBox example and PowToon.com to create your own
• SEOmoz / Open Site Explorer to identify popular posts on existing blogs – awesome 30-day trial
• Quickly list all of the suggested searches Google has for a specific topic- UberSuggest
• Get content ideas for Q&A websites and tutorial websites
• Google “Advanced Search Operators” to use Google to find prospective bloggers to work with
• Use Twitter to find guest blogging opportunities
• Sources for metrics used to prioritize bloggers: website traffic (Compete or Quantcast), SEO authority (SEOmoz or Google Page Rank), Twitter followers (via seeing Twitter profile), and recent blog post activity (Google site search).
• Tools for monitoring blogs efficiently: Flipboard or Google Reader and Pocket.
• Tools for engaging with bloggers efficiently: Hootsuite
• Boomerang for Gmail helps you schedule emails to send in the future, manage followup efficiently, and much more
• Measure exposure from your campaign: new traffic to your website (segmented referral traffic in Google Analytics), new website links and SEO metrics related to those links (Raven or Google Docs), and social media engagement with your content (Social Mention or Sprout Social).

*We’ll be doing another full webinar or blog video about how to use Google Docs coding features to quickly build your list since there was a lot of interest in that. Details coming soon, but make sure you’re on our events list.

Jon Tucker, Senior Strategist here at Compete Marketing Group, recently published a guest blog post with Vistage International. Vistage International provides executive development to CEOs of companies around the world through unique CEO peer groups.

The full post discusses ways that SEO fits in to many businesses and can be found here. Leave a comment there to receive replies directly from Jon, as he’ll be moderating the comments section for the post.

Jon Tucker, Senior Strategist here at Compete Marketing Group, is a San Diego State University Alumni. Always eager to stay involved in what’s happening on campus, Jon was happy to be invited back to SDSU’s Ad Club to share his experience with students interested in online advertising.

The presentation is available below and published to SlideShare.

As part of our webinar series, we’ll be hosting a webinar on Weds the 25th where we’ll discuss specific tactics you can use to build the authority of your business. Join us by registering on the events page.

We held a webinar where we discussed ways of identifying the specific SEO keywords that you should target on Google. We discussed using Google’s SEO keyword tool in addition to tools that enable you to download all the keywords from your competitor’s SEO campaigns.

See the slides below and register for our next webinar.

We held a webinar on the overview of SEO- we discussed how a website gets ranked on Google and specifically what you can do to influence your own search engine rankings.

See the slides below and register for an upcoming webinar.