Category | Link Builder

Jon Tucker, Senior Strategist here at Compete Marketing Group, recently published a guest blog post with Vistage International. Vistage International provides executive development to CEOs of companies around the world through unique CEO peer groups. The full post discusses ways that SEO fits in to many businesses and can be found here. Leave a comment there to receive replies directly from Jon, as he'll be moderating the comments section for the post.

---

Getting links to your website is an important part of increasing your Google rankings- but it's not easy to do. We're always working with our SEO and link building clients to come up with unique ways to get links. In some cases, creating a photo slideshow that can be shared within your market can be a great way to do this.

---

In order to increase your Google rankings, it's important to always be pursuing link building- that is, you should be constantly getting links to your website so that Google can see that you're an authority in your niche. The problem here is link building is not easy to do. Link Building Opportunities Are Everywhere While basic link building tactics like directory submissions might seem obvious, finding ways to outsmart your competitors and get unique links can be challenging unless you know where to look. When we work with our SEO clients, we take the time to look deep into every aspect of their...

---

A large focus of pursuing search engine optimization (SEO) to increase the Google rankings of your business involves studying the market and competitors. Specifically, it's important to identify why certain websites rank on the first page of Google in your market and how they differ from your website. Think of ranking on the first page of Google as a "club"- the websites that are ranked are in Google's "first page club" for specific reasons and your website may not be there if you don't look similar to Google in terms of the metrics Google considers when ranking websites. Here's a glimpse of the analytical...

---

While going to trade shows and conferences can help you network with others in your industry, it can also be a great way to gain website traffic and links to your website. "Live blogging" is basically providing real time commentary about an event while you're there. You can do it via Twitter, but for this particular example you should be using your blog instead since you want people reading about the event on your website and linking to your content.

---

When finding blogs to reach out to that would be interested in sharing a business or product with their audience, we always personalize personalize the pitch we make for our clients so that it catches the attention of the blogger. While there are multiple ways to personalize a blog pitch, we have found that that most efficient way (in terms of time spent and results achieved) is to quickly find a blog post that the blogger has published that is somehow related to your blog.

---

A large focus of increasing search engine rankings through SEO is doing what is called "blogger outreach". In short, blogger outreach is the process of identifying and reaching out to bloggers in a specific niche that would be genuinely interested in talking about your product.

---

Here’s another post from our “Link Builder” blog post series- these are tactics you can use to build the authority of your website over time to increase your search engine rankings. We use these tactics, and more, as part of our link building services. Link Building Within Journalist's Articles Journalists are constantly writing about topics in many different industries. Gaining a reference in an article related to your industry can be helpful for your link building efforts, especially if the article is spread to multiple different websites by readers. While pitching yourself to journalists...

---

Here’s another post from our “Link Builder” blog post series- these are tactics you can use to build the authority of your website over time to increase your search engine rankings. We use these tactics, and more, as part of our link building services. Adding Your Business to Directories A link building tactic that has been utilized extensively through the past 10 years is adding your website to online directory websites. Oftentimes, these websites are merely large lists of other websites on the internet, which are either free or purchased listings for the linked-to website. While acquiring...

---

Here's another post from our "Link Builder" blog post series- these are tactics you can use to build the authority of your website over time to increase your search engine rankings. We use these tactics, and more, as part of our link building services. Depending on the industry that your business operates in, you may be involved in various organizations / associations or have the opportunity to be involved in these groups. What Link Building Opportunities Are There? The following link building opportunities often exist within business organizations: Member listing with a link to your website Job...

---