Marketing Tactics

You may have an online store and be generating a few sales here and there. But there are many places in an online business where you could be losing money and not even be aware of it.

We come across many businesses that are doing reasonable online, but could do significantly better by fixing a few small things in how they do business online. Below are the most common mistakes we see.

Are you losing money by making these mistakes?

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In today’s business environment, implementing a social media strategy into your business is no longer a question of if you should do it, but how.

Choosing the right social media websites (i.e. Facebook, LinkedIn, etc.) for your company’s social efforts is key in ensuring your resources are not wasted.

When to Use LinkedIn

Typically Facebook and Twitter are used by companies focused on reaching the typical consumer markets while LinkedIn is used to reach professionals and business to business customers. This is no accident – LinkedIn is, by design, more effective at providing connections between businesses.

Let’s take a look at some of the ways in which LinkedIn is superior to other social media channels when it comes to business to business relationships:

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For many companies, Google AdWords is an integral part of their overall Internet marketing strategy. AdWords is one of the oldest and, at this stage, most effective paid search engine marketing options. It’s also one of the core tactics we use to market our own web based businesses.

Yet, simply starting a few AdWords campaigns and letting them run misses the true potential of this system. A comprehensive AdWords strategy – one that dovetails with your overall marketing and Internet marketing strategies – is essential if you’re going to get the most for your AdWords dollars.

Here are some of the strategies websites can use with AdWords that can maximize the effectiveness of your campaigns

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Getting exposure on Forbes.com or CNBC is supposed to be for the most elite of elite companies. But with access to just a few simple tools and the discipline to spend 20 minutes per week, any business can get coverage on major media outlets and grow their business.

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SBA Radio is a small business advisory show that is part of the Small Business Administration. Ruben Garcia, the SBA Director for San Diego, and Caz Taylor share information small businesses can use to grow their business. We were recently invited for an interview on the show to talk through online marketing tips small businesses can use to grow their business online.

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If you’re like many of our clients, you probably send out a lot of emails every business day (and maybe even on weekends). I personally send out 100-150 emails per day minimum which at first just seems like a whole lot of work…

But we actually generate website traffic from the emails we send…

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