In this episode of The Compete Marketing Group Podcast, we discuss something that’s crucial in online business – tracking what happens when people come to your website. Tracking tells you how effective your site is — whether or not it’s helping grow your business, if it’s generating the right kind of sales leads and ultimately if it’s making you money.
Tracking is extremely easy:
We’ll cover Google Analytics in-depth in future podcasts. Today we’re going to focus on the two most important metrics that give you the big picture of how well your website is helping to grow your business.
In business, if you don’t track something there is little way to know if it’s effective. A website is no different- if you have a website and you’re not tracking traffic coming to the site, the website is just another expense in your business. Website tracking is easy to implement with Google Analytics, a free website traffic tracking tool.
Many businesses come to us with pre-existing websites, but have not been tracking their website traffic at all. The reasons are across the board, but usually have something to do with:
If you’re in the process of creating a new website, here are 4 steps to take to ensure that your website tracking is in place.
Making the sure the above steps are done on your website will save you a lot of time and frustration in the future when you decide to dive deep into the traffic of your website to figure out how to make it a more effective asset for your business.
If you would like guidance on any of the above, don’t hesitate to contact us.
While driving website traffic is a big piece of what we do for clients via increased Google rankings (i.e. “SEO”), we make it a point to ensure that the website traffic we’re growing is also growing leads and / or revenue for the client’s business. While increasing rankings sounds great, it’s not worth pursuing if it’s not eventually impacting the bottom line revenue of the business.
In every project we take on, we help clients to integrate tracking that communicates how SEO and other marketing tactics are impacting the core metrics in their business. While each client situation is unique, below are a number of tracking tactics that every business should be using.