Archive

The Competitive Business Strategy We Use to Dominate Industries

If you were able to know for certain how much money was going to be generated by a marketing campaign you were running, would that be helpful? In this episode of The Compete Marketing Group Show, we share a competitive business strategy that we use to know exactly what results will be produced by aLearn More
  • 13 May, 2014
  • Jon Tucker
  • 0 Comments

Track Website Traffic from Specific Marketing Campaigns

Are you specifically trying to get people to visit your website using various tactics such as direct mail or other promotions? In this episode of The Compete Marketing Group Show, you’re going to learn how to know exactly how many people visit your website from each of these activities and also how to know what resultsLearn More
  • 3 May, 2014
  • Jon Tucker
  • 0 Comments

Use Call Tracking to Measure Marketing Results

You probably have a phone number on your website. But do you know exactly how many phone calls are generated by each of your marketing efforts? If not, this episode of The Compete Marketing Group Show about how to use call tracking effectively is for you.  Learn More
  • 27 Feb, 2014
  • Jon Tucker
  • 0 Comments

Social Media Measurement- How Much Revenue Is Generated?

You may think that social media (Facebook, Twitter, etc.) doesn’t produce revenue. You’re right – it usually doesn’t directly produce revenue. But it does indirectly produce leads and revenue. In this episode of The Compete Marketing Group Show, we share a social media measurement process that will give you insight into how much revenue is being producedLearn More
  • 13 Feb, 2014
  • Jon Tucker
  • 1 Comments

Avoid Wasting Ad Budget – Use Negative Keywords

In this episode of The Compete Marketing Group Show, we discuss how can you ensure that you’re not wasting your advertising budget showing your ads to people that are never going to buy your products and services.Learn More
  • 20 Nov, 2013
  • Jon Tucker
  • 0 Comments

2 Online Marketing Metrics You MUST Track – Podcast 007

In this episode of The Compete Marketing Group Podcast, we discuss something that’s crucial in online business – tracking what happens when people come to your website. Tracking tells you how effective your site is — whether or not it’s helping grow your business, if it’s generating the right kind of sales leads and ultimately ifLearn More
  • 2 Jul, 2013
  • Jon Tucker
  • 0 Comments

Is Your Website Traffic Being Tracked?

In business, if you don’t track something there is little way to know if it’s effective. A website is no different- if you have a website and you’re not tracking traffic coming to the site, the website is just another expense in your business. Website tracking is easy to implement with Google Analytics, a freeLearn More
  • 23 May, 2012
  • Jon Tucker
  • 0 Comments

3 Must Haves for Online Business Analytics

While driving website traffic is a big piece of what we do for clients via increased Google rankings (i.e. “SEO”), we make it a point to ensure that the website traffic we’re growing is also growing leads and / or revenue for the client’s business. While increasing rankings sounds great, it’s not worth pursuing if it’sLearn More
  • 19 Mar, 2012
  • Jon Tucker
  • 0 Comments

Measuring SEO Value- Cost Per Leads Generated

When running a business division or an entire company, it’s important to know how effective each of your marketing dollars are. After all, each dollar needs to be held accountable for producing revenue or it may need to be diverted to another marketing channel that is measurable. Some web marketing channels, such as online advertisingLearn More
  • 7 Dec, 2011
  • Jon Tucker
  • 0 Comments