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Measurement

Use Call Tracking to Measure Marketing Results

You probably have a phone number on your website. But do you know exactly how many phone calls are generated by each of your marketing efforts? If not, this episode of The Compete Marketing Group Show about how to use call tracking effectively is for you.

 

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Social Media Measurement- How Much Revenue Is Generated?

You may think that social media (Facebook, Twitter, etc.) doesn’t produce revenue. You’re right – it usually doesn’t directly produce revenue. But it does indirectly produce leads and revenue. In this episode of The Compete Marketing Group Show, we share a social media measurement process that will give you insight into how much revenue is being produced by your social media efforts on Facebook, LinkedIn, Twitter, Google Plus, and more.

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Avoid Wasting Ad Budget – Use Negative Keywords

In this episode of The Compete Marketing Group Show, we discuss how can you ensure that you’re not wasting your advertising budget showing your ads to people that are never going to buy your products and services.

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2 Online Marketing Metrics You MUST Track – Podcast 007

Metrics Chart

In this episode of The Compete Marketing Group Podcast, we discuss something that’s crucial in online business – tracking what happens when people come to your website. Tracking tells you how effective your site is — whether or not it’s helping grow your business, if it’s generating the right kind of sales leads and ultimately if it’s making you money.

Tracking is extremely easy:

  • Google Analytics is the main tool you’ll use, though there are other choices on the market.
  • It’s free, so cost doesn’t need to be a concern at all
  • It installs in seconds by inserting a little line of code on your site. From there, it tracks a huge number of data points that are helpful.

We’ll cover Google Analytics in-depth in future podcasts. Today we’re going to focus on the two most important metrics that give you the big picture of how well your website is helping to grow your business.

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