Archive

Google Rating Guide Leaked- No Big Secrets

Google uses human raters to manually review many websites in order to ensure their search results are truly relevant and helpful to searchers…not everything can be sifted through with their almighty algorithms. Last week, a Google document was leaked that’s essentially instructions and guidelines for rater team members to do their job. This means SEOsLearn More
  • 27 Oct, 2011
  • Jon Tucker
  • 0 Comments

Excel Formula to Write 1000's of Product Descriptions Quickly

Writing descriptions for your products or web pages is easy if you have 5, 10, or 20 web pages. However, we work with a few larger clients that have 100’s of web pages or sometimes even 1000’s of products in a web store. While our recommendation is to have unique descriptions for all of theseLearn More
  • 15 Sep, 2011
  • Jon Tucker
  • 0 Comments

Google Analytics Custom Reports Can Help Increase Revenue

In the Search Engine Optimization (SEO) Google Analytics can be a very useful tool. Reports can be tailored using some custom features of the system. This gives valuable information that can be used in analyzing how to increase revenue on a site. In a post by Sajeet Nair on SEOmoz, he used some custom reportsLearn More
  • 5 Sep, 2011
  • Jon Tucker
  • 0 Comments

5 Mistakes to Avoid with Google’s Panda Update

According to the SEOmoz Daily Blog by Cyrus Shepard, Google’s Panda Update looks at the entire site instead of just pages. You may ask how this affects Search Engine Optimization (SEO). Well, it means that while a site might have a great page or two, if other pages have some of the following mistakes thenLearn More
  • 24 Aug, 2011
  • Jon Tucker
  • 0 Comments

Seasons of Link Building

According to an article by Jennifer Van Iderstyn on SEJ Search Engine Journal, link building has an element of seasonality to it. This can be helpful to your Search Engine Optimization (SEO) campaign and specifically any link building campaigns you’re pursuing. In summer, response rates on link building campaigns can be slower than the restLearn More
  • 15 Aug, 2011
  • Jon Tucker
  • 0 Comments

How To Use Google PageRank

It is generally known in the Search Engine Optimization (SEO) realm that Google PageRank is not the primary metric used for link building analysis. This is partially due to the fact that Google has infrequent and random PageRank updates. It has been known to take up to 11 months between updates, though this is rare.Learn More
  • 13 Aug, 2011
  • Jon Tucker
  • 0 Comments

Google Ranking Impacted by Search Volume

In the Search Engine Optimization (SEO) field there has been some talk lately of boosting your Google rankings with search volume through social media such as Google + and Twitter. Basically what this means is that the number of people searching for the exact same link and the click through rate of websites in theLearn More
  • 12 Aug, 2011
  • Jon Tucker
  • 0 Comments

Impact of Google+ on SEO

Since the launch of Google+ in late June the site has hit 20 million plus users and continues to grow. It is being heavily debated regarding what impact this will have on Search Engine Optimization SEO. Most people seem to agree that it will have a big impact in the way pages are ranked. ThisLearn More
  • 30 Jul, 2011
  • Jon Tucker
  • 0 Comments

SEO Projects- SEO Success Pyramid

The goal of any search engine optimization (SEO) company is to increase the exposure that their clients receive online (i.e. increasing rankings, etc.). While there are quite a few methodologies to follow in SEO, Matt McGee’s “SEO Success Pyramid” over at SmallBusinessSEM.com is a well thought-out approach. In short, the pyramid covers the basics suchLearn More
  • 29 Jul, 2011
  • Jon Tucker
  • 1 Comments

Social Media SEO- Does Twitter Affect Rankings?

Lately there has been a significant amount of talk about how social media is taking over traditional Search Engine Optimization (SEO). There have been studies done by “Techies” and the results show that traditional SEO is still very relevant. Social media does have an effect on SEO but it is not taking over the traditionalLearn More
  • 25 Jul, 2011
  • Jon Tucker
  • 0 Comments