When running a business division or an entire company, it's important to know how effective each of your marketing dollars are. After all, each dollar needs to be held accountable for producing revenue or it may need to be diverted to another marketing channel that is measurable.
Some web marketing channels, such as online advertising with Google Adwords, are pretty straight forward to measure:
$### in ad costs produces ### visits
which turns into ### leads or sales
which means each lead or sale costs $###).
However, when pursuing search engine optimization to increase the rankings of your...
