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In addition to using advanced Google searches, Twitter is a great resource for finding guest post opportunities. Bloggers usually share their guest posts on Twitter, which means you can search through this data to find blogs that publish guest content.

Although there will usually be many sites that you wouldn’t want to target for various reasons (low audience and / or authority), you will nearly always find at least a few good prospects to connect with.

Below are a Twitter searches to consider:

• “guest post” AND (keyword) - example
• guest AND article AND (keyword) - example
  **please note these examples are updated by Twitter in real-time, so the results you see will be different from what we’re seeing while writing this post…

You can search from the top toolbar throughout Twitter.com or visit search.twitter.com to see a list of potential search operators to use.

One of the first things to do in a guest blogging campaign, once you’ve figured out what type of content you want to publish, is to identify bloggers to reach out to. There are multiple ways to do this, but using Google is one of the first to consider. However, if you’re not using advanced search operators, then you’re most likely missing out on golden opportunities.

Below are a few advanced Google searches that are helpful (remove the parenthesis around keyword):

• intitle:”guest post” AND (keyword) – example
• intitle:”1…100 (keyword)” – example

Here’s an entire list of Google advanced search operators to you can try all types of searches.

There are so many question and answer websites online today: Quora, Yahoo Answers, Answers.com, and so many more. While this may seem like a lot of noise in the marketplace, it actually presents a great opportunity to get ideas for content in any industry.

There’s a great post at Search Engine Watch on how to do this, but here’s a few key points:

• To start, consider finding the most viewed posts in your topic category. A list of categories on Quora is here.
• You can also check to see the most linked-to pages on tutorial websites like EHow.com – repeat the process within specific topic categories you’re interested in.
• Try using advanced Google search operators on Google.com to find Q&A related content online

A great way to identify new content ideas in your industry is to use Google’s “suggest” feature. In short, Google Suggest starts showing you potential searches as soon as you start typing into Google.

Writing all of these down and then figuring out how many people per month search for each keyword is what needs to be done, but that’s going to take a ton of time, right?

With Ubbersuggest, you can quickly grab a list of these keywords – it’s free and saves a lot of time.

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Coming with ideas for great content is not easy – and if you’re scaling your campaign, then there comes a point where you hit a ceiling with content ideation. There are a number of tools we’ve discussed at events at webinars to help overcome this process.

Using Open Site Explorer by SEOmoz enables you to find the most popular posts on a blog based on how many other websites linked to it. There are other metrics to consider, but this metric is a great starting point.

While OSE is a paid tool from SEOmoz (they have a long free trial with no strings attached though), it’s something that’s definitely worth the investment for anyone working hard to get more exposure for their business online. Check out their trial and then go to Open Site Explorer which is part of their Link Analysis tools in on their menu.

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Guest blog posts are a great way to drive traffic to your website by sharing your expertise in your industry. Forming relationships with bloggers by providing great content to their audience is a win win – they get great content and you get exposure to their audience.

During events and webinars, we share examples of guest posts. Below is an example for your future reference.

full post available here

Infographics are unique ways of sharing otherwise “dull data” – for example, statistics or other data that might not be too compelling to read in a text-based blog post.

During events and webinars, we share examples of infographics. Below is an example for your future reference. There are also a range of tools available for creating your own infographics, such as Infogram and Piktochart.

Originally posted at http://www.good.is/post/transparency-biking-to-work/