- 1 Oct, 2014
- Jon Tucker
- 0 Comments
If someone goes to your contact page, they probably want to reach you, right? If they get confused or leave, that could mean a lost lead or sale for you. In this episode of The Compete Marketing Group Show, we talk about tips you can use to create an effective contact page.
* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.
There are a number of things that you can do on the contact page of your website to increase the chances that people will actually contact you. In this post, we share with you some specific mistakes that many businesses make, so you can make sure you are not making those mistakes on your contact page.
Don’t Ask For Too Much Information
A common mistake that many businesses make is asking for too much information on the contact page. If you ask for a lot of contact information, it can intimidate visitors that would otherwise want to contact you.
Below are some statistics that demonstrate how serious this mistake can be:
- If you have three fields on your contact page, you can usually expect an average of 25% conversion. That means 25% of the people that actually visit the page, contact you.
- If you have six or more fields, which is not that uncommon, the conversion rate can drop to 15%. This is a 40% drop compared to only having three fields of information on your contact page.
In short, make sure that your contact page only requests the information you absolutely need. Remember, you can gather additional information from prospects after they are in contact with you.
Don’t Use “Submit” in Your Buttons
Many websites use the word “submit” on their contact page. It is very common to see a contact form that requests different pieces of information and then has a submit button at the bottom.
While this is common, there are other words that you can use that statistically perform better than the word “submit.” Here is a few examples:
- Using “click here” instead of submit gets more clicks.
- Using the word “register” performs quite negatively even compared to the word “submit.”
While it’s sometimes difficult to prove exactly why this occurs, there have been multiple industry studies contacted by third parties that repeatedly show this trend. We have also seen this on the hundreds of websites that we have worked with.
Look at your contact page and if you use the word “submit,” change it to “contact us” or something else that is more active sounding.
Make Your Contact Page More Effective
These are just few of the things that we have found working with hundreds of websites. Each time we review a website, there are low hanging opportunities to improve the performance of the website.