Google Analytics Custom Reports Can Help Increase Revenue

  • 5 Sep, 2011
  • Jon Tucker

Via Flickr by welendcashhouston

In the Search Engine Optimization (SEO) Google Analytics can be a very useful tool. Reports can be tailored using some custom features of the system. This gives valuable information that can be used in analyzing how to increase revenue on a site.

In a post by Sajeet Nair on SEOmoz, he used some custom reports to find out how he could increase revenue on a website.  While reviewing the reports it was discovered that a couple of the browsers (Opera, Opera Mini) had about the same number of visits, but one had higher revenue. While analyzing this, it was noticed that one of the other browsers (Android) had fewer visits but was receiving over 5000% more revenue when compared to Opera and Opera Mini.

The discovery was made that when searching for the website on these three browsers, both Opera and Opera Mini (which is a mobile browser) link to the desktop versions of the website, but Android links to the mobile version of the website.  The takeaway form this analysis is that when mobile users were taken to the mobile version of the site, then revenue will improve.

For a review of your website to understand if you are missing out on revenue or if you have any questions, feel free to contact us or comment below.


Image credit: Via Flickr user welendcashhouston

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