- 8 Apr, 2013
- Jon Tucker
- 0 Comments
In this episode of The Compete Marketing Group Podcast, we discuss how Google ranks websites so that you can start to understand how to get your website ranked higher on Google.
There are 3 factors that determine how Google ranks your website:
Google Must Be Able to Access Your Website
Think of a book – if we gave you a book that you wanted to read, but it had a padlock on the book, then you wouldn’t be able to open the book and begin reading it.
- Your website is like a book to Google – if you structure it in a way that is difficult for Google to access, then Google isn’t going to come in and read through the website
- If Google can’t read through your website, they won’t show your website to the rest of the world.
There are specific items to review to ensure Google is able to access your website, which we’ll discuss in other posts and podcasts – if you have immediate questions, let us know in the comments or contact us.
Who Do You Want to Visit Your Website?
Once Google is able to access your website, you need to make clear who you want you website to be shown to. If you sell products for classic cars, then you need to make that clear to Google.
- This is done by identifying how your prospective customers search online. Google provides tools to research this.
- Once you identify keywords and phrases people search for, you need to create content related to these topics on your website. This can be done by creating new pages, or writing blog posts about the topic.
We have other posts detailing how to research the keywords your customers search for.
Are You More Authoritative Than Competitors?
There are other websites that sell the products and services that you do – Google isn’t going to show your website on the 1st page of search results simply by giving Google access to the site and making sure to communicate who you want to show up in front of.
- Google determines who to show on the 1st page based on the authority of your website.
- Just like you gauge the authority of businesses, such as Compete Marketing Group, based on referrals from trusted sources, Google determines the authority of your website by referrals (i.e. links) from other websites.
- To grow the authority of your website, you need to consistently get other websites to link to your website in a legitimate and non-spammy way.
For ideas on how to get links to your website to grow authority, check out our other blog posts.
Is Google Going to Rank Your Website?
The 3 factors above determine whether your site is going to be ranked on Google, but the details are more complex than can be communicated in a single blog post. We’ve summarized action items below, but would be happy to discuss your website in the comments or by phone or email.
- Make sure Google doesn’t have problems accessing your website due to the how the website is structured, how the coding is written, etc. This can be done through a technical review of your site in relation to Google best practices.
- Identify what your market searches for on Google and communicate using these topics in your website content, such as webpages and blog posts. These keywords can be identified using Google’s keyword research tools.
- Build the authority of your website over time so that Google will show your website in front of prospective customers rather than showing your competitors’ websites. “Link Building” can be done in a range of ways, which we’ll cover in other posts.
If you have any questions or want to contact us for any reason, comment below or you can reach us here.