- 10 Sep, 2013
- Jon Tucker
- 0 Comments
When it comes to the growth of your business, providing value to prospects and customers on an ongoing basis is key. A great way to provide value is to put out content that your market will appreciate.
But how can you know what type of content will be a hit in your market?
In this episode of The Compete Marketing Group Show, we’ll talk about ways you can know for certain what content your market will love based on the content your competitors and industry publications are putting out.
Find Out Which Posts Get the Most Website Links
If a piece of content is popular, people will link to it from their own website.
- By identifying the posts on a competitor’s website that received the most links, you can start to understand what is resonating with their audience.
- There are a number of tools for identifying the backlinks a website has, including Open Site Explorer (paid tool).
Once you identify a topic that seems to get a lot of links on a competitor’s website, you can start to determine what type of blog post to write.
Identify Which Content Gets Shared on Social Media
These days, website links aren’t the only way that people share content. Sharing content on social media is more popular in many industries, so you can use this data to know what’s popular for a competitor.
- The more that content has been shared on social networking sites, the more popular it is.
- You can use tools like Topsy (Topsy was mentioned in our webinar here) to identify the most shared content from a particular website.
There are other tools and tactics you can use, but this should be a good start. Contact us to discuss this method further – we’d be happy to help.
What’s Being Discussed The Most?
Just like a lively conversation at a business conference, blog posts that are popular get a lot of comments from readers.
- Look to the bottom of blog posts from competitors to see which posts have the most comments.
- Once you identify a theme / topic that seems to generate a lot of discussion, move forward with creating ideas for content around this topic.
Once you’ve exhausted your own list of ideas for content, utilize these competitive research tactics to build a list of proven blog post ideas based on what’s working for competitors.
If you would like further guidance on this, comment below or contact us.